
With 12% of recipients deleting the emails before reading them, loyalty-based marketing messages are the most actively ignored, although they still achieve a read rate of 21%.
These findings are among many in a recent study by Return Path based on the analysis of 600,000 commercial emails sent to users of AOL, Yahoo, Google, and Microsoft from 3,000 commercial senders.
The report introduces industry benchmarks based on global performance...
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