Babar Khan Javed
Jan 16, 2018

Loyalty-program emails are actively ignored: Return Path

A report by Return Path provides benchmarks for the 10 most common types of marketing messages.

With 12% of recipients deleting the emails before reading them, loyalty-based marketing messages are the most actively ignored, although they still achieve a read rate of 21%.

These findings are among many in a recent study by Return Path based on the analysis of 600,000 commercial emails sent to users of AOL, Yahoo, Google, and Microsoft from 3,000 commercial senders.

The report introduces industry benchmarks based on global performance...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
What it's like to work on... Auto China 2018
Premium
14 hours ago

What it's like to work on... Auto China 2018

“One of the most ambitious things we have done at Auto China in Beijing was to create a Sky Lift that flew our guests eight metres up through the roof…”

Premium
Sun Tzu and the art of running a global creative network: DDB's Wendy Clark
Premium

Sun Tzu and the art of running a global creative ...

DDB global leader Wendy Clark speaks exclusively with us about clients' need for speed, the five traits she strives to achieve, driving for diversity and the Time's Up Advertising movement.

Premium
AKQA Tokyo hires a creative and design leader
Premium
18 hours ago

AKQA Tokyo hires a creative and design leader

Felipe Galiano’s appointment follows Claudia Cristovao’s move to Google.