Emily Tan
Aug 22, 2016

Loyalty HSBC can bank on

THE FACE BEHIND THE BRAND: Showing uncommon passion for a financial brand, HSBC’s Suresh Balaji tells how he leapt at the chance to relocate to the bank’s birthplace.

Self-assured: Suresh Balaji lives and breathes HSBC’s “values and purpose”, which he says is primarily to “help customers achieve their hopes and dreams … to be an enabler more than anything else.”

Hong Kong, says Suresh Balaji, is HSBC’s “spiritual home”. The bank was started here to help the people of Hong Kong succeed internationally, he continues. It even has a ledger in its archives with the entry of its first customer in Hong Kong, dated 150 years ago. 

“It is like no other place in the world for the bank. I can’t think of a firm that has connections to a community that go...

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