Mehta will take on additional responsibilities for regional growth across APAC. His appointment follows that of Robert Marsh as chief growth officer.
Marsh commented on the appointment, "Growth is key to any network and in line with Lowe's strength of local market expertise, Vikas was a natural call.”
Under Mehta's leadership, Lowe Vietnam currently manages more than 50 leading brands including Unilever, Nestle, Johnson & Johnson, Pernod Ricard and Cathay. Prior to joining Lowe in 2006, he worked at Publicis and Leo Burnett. Previous brands under his remit include Procter & Gamble, Heinz, Diageo and Coca-Cola.
Lowe Asia-Pacific president Rupen Desai added, “We want to inculcate a strong sense of positive dissatisfaction in the pace at which we grow. Vikas is the right person for this."
Speaking of his new role, Mehta said, "Asia today harbours the largest amount of global brands of the future and it will be a part of our agenda to partner them in that endeavour."