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Feb 2, 2011

Lowe Indonesia tipped to pick up Pizza Hut business

JAKARTA – Pizza Hut Indonesia is believed to have chosen Lowe Indonesia to handle its advertising business following a three-way pitch also involving JWT and Publicis.

Pizza Hut Indonesia's ad business is worth over US$7 million
Pizza Hut Indonesia's ad business is worth over US$7 million

Pizza Hut’s advertising business, previously estimated at US$7 million, is thought to be growing year on year.

The pitch followed a parting of ways between Pizza Hut and its agency of nine years McCann Worldgroup.

Stephen J. McCarthy, president director of Pizza Hut Indonesia, had previously confirmed that a three-agency pitch was underway for their restaurant business.

“After a long‐standing and fruitful relationship with McCann Worldgroup, Pizza Hut Indonesia is looking at a different strategy and is inviting three agencies to pitch for our restaurant business,” McCarthy said in a statement, adding that McCann Worldgroup will continue to be the brand agency for Pizza Hut Delivery Indonesia's business.

When contacted for comment, Pizza Hut Indonesia's PR company said that a new agency has not yet been appointed.

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