David Blecken
Aug 22, 2019

Listen before you speak: an interpreter's advice to creatives

Profile: TBWA Hakuhodo's Eric Ellefsen facilitates the creative process by working out what's really behind the words that come out of people's mouths.

Eric Ellefsen

As an industry based on communicating, advertising is sometimes remarkable for overlooking the role of language in its daily operations. Particularly in Japan, the absence of sensitive interpretation in an international working environment means good ideas can easily fall through the cracks.

In most agencies, the interpreter if there is one at all is an uncelebrated presence. Things seem a bit different at TBWA Hakuhodo, where Eric Ellefsen cuts a distinctive figure. Ellefsen is not...

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