Developed by Clemenger BBDO Melbourne, the TV ad is titled 'Wonder Man’ and is also supported with print, in-store and display executions in washrooms. The media agency behind the work is OMD. The new product design makes the pads stay in place longer and gives women more protection against embarrassment and discomfort.
The commercial opens with a young husband waiting for his wife to come home with the parents. Finding a pack of Libra Invisible Pads, he entertains himself by using the pads as armor. The quirky creative concept shows that men also feel safe with Invisible Pads.
Credits:
Project Wonderman
Client SCA Hygiene Australasia
Creative agency Clemenger BBDO, Melbourne
Executive creative director James McGrath
Creative director Josh Robbins
Producer Jane Larkin
Agency producer Jason Byrne
Editor Adam Wills
Production company Prodigy Films
Director Tim Bullock
Post-production company Digital Pictures
Exposure Television, print, in-store
