LG Electronics calling global media pitch

Incumbent Havas Media declines to participate.

LG Electronics calling global media pitch

LG Electronics is calling a review of its global media business, Campaign has learned. 

Havas Media Group has held the global LG media account outside the US since 2013, when the Korean-based electronics and appliance giant shifted the bulk of global media duties over from Mindshare.

However, Campaign has learned that the incumbent will not be participating this time around. A person with knowledge of the matter said Havas decided to resign the business six weeks ago. However Havas Media will extend its contract by six months to enable LG to manage the pitch. 

In a statement to Campaign, Havas noted: "The relationship between Havas Media Group and LG Electronics has been a long and fruitful one, and one that Havas Media has placed high value in.

"However, we have made the strategic decision not to take part in the upcoming review."

R3 Worldwide estimates LG’s global media spend at about $800 million.

Campaign has contacted LG for comment. It has not confirmed the review but noted Havas currently is continuing to work for them. 

In 2016, LG Electronics USA chose Horizon Media as its agency of record for communications planning and paid media. It is not yet known whether the US will be involved in the upcoming review.

Related Articles

Just Published

1 hour ago

Uber Eats makes it weird with 'choose your own' ...

Things turn strange for Ash Barty, Nick Kyrgios and Todd Woodbridge in the latest Special Group campaign for the delivery service.

1 hour ago

Is Topics too basic?

Google Chrome's new proposed cookie alternative may be favoured by consumers and regulators, but appears to offer significantly reduced value for advertisers, according to early reactions from adtech experts.

1 hour ago

Women to Watch Greater China 2022

Presenting our second annual list of 30 inspiring and innovative female talents making their mark in marketing and communications across Greater China.

1 hour ago

Women to Watch Greater China 2022: Cheryl Pan, ...

A consistently high achiever, Pan's career growth has been nothing short of remarkable with seven promotions—from intern to VP—in just nine years.