LG Electronics calling global media pitch

Incumbent Havas Media declines to participate.

LG Electronics is calling a review of its global media business, Campaign has learned. 

Havas Media Group has held the global LG media account outside the US since 2013, when the Korean-based electronics and appliance giant shifted the bulk of global media duties over from Mindshare.

However, Campaign has learned that the incumbent will not be participating this time around. A person with knowledge of the matter said Havas decided...

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