Leo Wood
Jul 18, 2014

Lessons from the campaign trail

What can the world of business learn from politics as it seeks to manage reputation effectively? FTI Consulting's Leo Wood (pictured) draws parallels between the communications challenge facing the corporate world and politics

Wood: "Never have there been so many stakeholders in a company's reputation"

With politicians like India’s Narendra Modi and Indonesia’s Prabowo Subianto running their election campaigns resembling the world of marketing and corporate PR, it is clear that the line of distinction that once separated communication of politics and business is disappearing.

Over the course of this year, 40 per cent of the global population will go to the polls - a large proportion of that resides in in Asia. Across the continent politicians are trying to shift public opinion to win votes or send a populist message. The recent crackdown on corruption in China and it fallout on multinationals such as GSK show how the environment for business has changed. Indeed the environment has become highly political. Today’s environment for multinationals is complex and chaotic and places increasing demands on transparency and accountability.

Read the full article at PRWeek Asia.



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