HONG KONG - After a two-way pitch before CNY holiday in February, Pfizer is believed to have appointed Leo Burnett Hong Kong as the creative agency for its birth control pill brand, Harmonet.
This is a new product category for Leo Burnett. As a general observation, typical communications for this product category in Hong Kong focuses on the products providing ‘zero distance’ between couples.
People in Hong Kong can buy birth-control pills without a prescription from doctors, or at any of the numerous drugstores and pharmacies, including Mannings and Watsons.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Ad marks third in series by features director John Madden.
The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.
No longer an expensive add-on, augmented reality can now present a low cost and novel way to reach new audiences in a media saturated world.
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)