The win beefs up responsibilities for bespoke service platformGSK.
Pharma company "derives" a nostalgic ad from a hit 1970s Hong Kong movie.
Pfizer, the global pharmaceuticals giant, has kicked off a global review of its advertising requirements ahead of an international campaign for Viagra due to launch first in the UK next year.
HONG KONG - An OOH campaign by Leo Burnett for Pfizer's erectile-dysfunction drug Viagra takes a more direct approach and addresses a younger audience than the brand's more familiar advertising featuring older men and couples.
TAIPEI - Yves Huang (黃逸甫), CEO of ADK Taiwan(聯旭廣告) for four years, is leaving the agency at the end of this month. The agency has promoted Barbie Lin (林詠絮), its executive vice president, to the MD role effective 1 April.
HO CHI MINH CITY - Pharmaceutical corporation Pfizer has named Leo Burnett Vietnam for the launch of Pfizer’s two flagship brands, Centrum and Caltrate, in the country.
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