pfizer

Dec 13, 2019

GSK consolidates Pfizer consumer healthcare media with Publicis Media

The win beefs up responsibilities for bespoke service platformGSK.

Nov 17, 2016

Pfizer's vaccine ad is a blast from the past

Pharma company "derives" a nostalgic ad from a hit 1970s Hong Kong movie.

May 11, 2016

Viagra faces stiff competition as Pfizer calls ad review

Pfizer, the global pharmaceuticals giant, has kicked off a global review of its advertising requirements ahead of an international campaign for Viagra due to launch first in the UK next year.

May 5, 2014

Hammer time: This is not your father's Viagra ad

HONG KONG - An OOH campaign by Leo Burnett for Pfizer's erectile-dysfunction drug Viagra takes a more direct approach and addresses a younger audience than the brand's more familiar advertising featuring older men and couples.

Mar 20, 2014

ADK Taiwan CEO Yves Huang bids farewell

TAIPEI - Yves Huang (黃逸甫), CEO of ADK Taiwan(聯旭廣告) for four years, is leaving the agency at the end of this month. The agency has promoted Barbie Lin (林詠絮), its executive vice president, to the MD role effective 1 April.

Sep 26, 2013

Pfizer appoints Leo Burnett for flagship-brand launches in Vietnam

HO CHI MINH CITY - Pharmaceutical corporation Pfizer has named Leo Burnett Vietnam for the launch of Pfizer’s two flagship brands, Centrum and Caltrate, in the country.