pfizer
Without digital, we wouldn’t be here even today: Albert Bourla, Pfizer
The chairman and CEO of Pfizer discusses his first reaction to the pandemic, how the company utilised digital to create the ‘impossible’ vaccine, and more.
GSK consolidates Pfizer consumer healthcare media with Publicis Media
The win beefs up responsibilities for bespoke service platformGSK.
Pfizer's vaccine ad is a blast from the past
Pharma company "derives" a nostalgic ad from a hit 1970s Hong Kong movie.
Viagra faces stiff competition as Pfizer calls ad review
Pfizer, the global pharmaceuticals giant, has kicked off a global review of its advertising requirements ahead of an international campaign for Viagra due to launch first in the UK next year.
Hammer time: This is not your father's Viagra ad
HONG KONG - An OOH campaign by Leo Burnett for Pfizer's erectile-dysfunction drug Viagra takes a more direct approach and addresses a younger audience than the brand's more familiar advertising featuring older men and couples.
ADK Taiwan CEO Yves Huang bids farewell
TAIPEI - Yves Huang (黃逸甫), CEO of ADK Taiwan(聯旭廣告) for four years, is leaving the agency at the end of this month. The agency has promoted Barbie Lin (林詠絮), its executive vice president, to the MD role effective 1 April.
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