May 28, 2021

'Russian' PR firm offered influencers money to discredit Pfizer vaccine

A PR agency with reported links to Russia offered European influencers money to discredit the Pfizer vaccine to their followers on social media channels.

Apr 30, 2021

Without digital, we wouldn’t be here even today: Albert Bourla, Pfizer

The chairman and CEO of Pfizer discusses his first reaction to the pandemic, how the company utilised digital to create the ‘impossible’ vaccine, and more.

Dec 13, 2019

GSK consolidates Pfizer consumer healthcare media with Publicis Media

The win beefs up responsibilities for bespoke service platformGSK.

Nov 17, 2016

Pfizer's vaccine ad is a blast from the past

Pharma company "derives" a nostalgic ad from a hit 1970s Hong Kong movie.

May 11, 2016

Viagra faces stiff competition as Pfizer calls ad review

Pfizer, the global pharmaceuticals giant, has kicked off a global review of its advertising requirements ahead of an international campaign for Viagra due to launch first in the UK next year.

May 5, 2014

Hammer time: This is not your father's Viagra ad

HONG KONG - An OOH campaign by Leo Burnett for Pfizer's erectile-dysfunction drug Viagra takes a more direct approach and addresses a younger audience than the brand's more familiar advertising featuring older men and couples.