Announced by Songkran Sethesompobe, chief executive officer at Leo Burnett Group Thailand, the promotion will see Trisadikun being tasked with the mandate to strengthen the agency’s creative product as a communications solutions provider rooted in digital. Trisadikun will direct every creative unit within Leo Burnett Group Thailand.
Commenting on the promotion, Sethesompobe noted that Trisadikun has been a key player who tirelessly demonstrates his passion for delivering great work to clients, and has contributed greatly to driving the growth of the agency.
“(He) is a great source of inspiration for the people in the agency," Sethesompobe said. "It is equally significant for us to be able to support the progression of Sompat’s career within the agency, a testament to the value we place on our talents. He will be a key partner to me as we take the agency to the next level of success, evolving it to be ready to take on the opportunities and challenges of our business tomorrow."
Commenting on the industry trend, Trisadikun said, “While it is no longer new news that digital is a big part of our lives, as an industry, I feel that there is still a fair bit of catch up for us to keep up and stay ahead of the development in order to be more effective in our work.” Leo Burnett has been evolving to provide media-neutral solutions centered on digital, and now has the structure and team in place to do so, he added.