Staff Reporters
Mar 16, 2012

Leo Burnett launches integrated campaign for Great Eastern

SINGAPORE – Leo Burnett has launched an integrated campaign for insurance company Great Eastern, delivering the message that ‘each individual is unique and irreplaceable’.

Great Eastern's mobile app aims to encourage customers to lead a better life
Great Eastern's mobile app aims to encourage customers to lead a better life

The ‘There will never be another you’ campaign will run across TV, mobile and Facebook to encourage customers to live a better and healthier life.

A 21-day mobile app allows users to set themselves resolutions to achieve in 21 days. It tracks progress, sends reminders and allows users to share their experience on Facebook.

A Facebook page also hosts a ‘gallery of irreplaceable people’ where people can vote for the story that inspires them most.

The campaign aims to show Great Eastern as a ‘life company’ rather than a ‘life insurance company’.

“Great Eastern is changing the way it looks at life insurance, and wants to actively help and reward customers to live better, healthier and longer," a spokesperson for Leo Burnett said.

 

 

 

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