great eastern

Jun 26, 2019

Do you like your insurance ads short and cheeky, or long and weepy?

Whichever you prefer, Ad Nut has you covered, and then some, in new work from BLKJ, Leo Burnett and BMF for a trio of insurers.

Dec 18, 2014

Great Eastern’s CMO talks SG50 plans

SINGAPORE - Brands are preparing to cash in by associating themselves with Singapore's 50th anniversary next year, and homegrown insurer Great Eastern has been working to establish early-mover advantage.

Dec 10, 2014

Great Eastern comes up for review

SINGAPORE - Homegrown insurer Great Eastern is reviewing its roster of agencies, putting incumbents TBWA and Mindshare on alert.

Oct 11, 2013

Great Eastern promotes a healthy lifestyle to engage consumers

SINGAPORE - Relevance is key to consumer engagement. Great Eastern takes up the challenge and turns it into an opportunity to support its customers' health and lifestyle choices and capture their loyalty. It’s an initiative that runs deeper than just a “Life is Great” tagline.

Mar 16, 2012

Leo Burnett launches integrated campaign for Great Eastern

SINGAPORE – Leo Burnett has launched an integrated campaign for insurance company Great Eastern, delivering the message that ‘each individual is unique and irreplaceable’.

Dec 2, 2010

UPDATE: AIA CMO Chris Wei resigns, Paul Groves his replacement

SINGAPORE – Christopher Wei, EVP and group CMO of American International Assurance Company (AIA), is leaving the company to become group CEO of Great Eastern Holdings. Paul Groves will be Wei's replacement, effective 12 January 2011.