Byravee Iyer
Dec 18, 2014

Great Eastern’s CMO talks SG50 plans

SINGAPORE - Brands are preparing to cash in by associating themselves with Singapore's 50th anniversary next year, and homegrown insurer Great Eastern has been working to establish early-mover advantage.

CMO Colin Chan (L) signing a mini sphere at a Great Eastern outlet

As part of its marketing plans, the company has announced that all babies born in 2015 will receive free health insurance for their first year, plus a gift pack.

Great Eastern is also sponsoring 25,000 'wishing spheres' across the city, where locals can write down their fondest wishes. The spheres are part of the Marina Bay Singapore countdown 2015, the curtain-raiser for Singapore’s SG50 celebrations.

The company is also inviting the...

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