Racheal Lee
Mar 19, 2013

Leo Burnett, BBDO and Dentsu stand out in first day at AdFest

PATTAYA - AdFest 2013 handed out three Grande awards in the first of two award presentations, held yesterday.

Leo Burnett Sydney, Clemenger BBDO Sydney and Dentsu Osaka bagged top honours
Leo Burnett Sydney, Clemenger BBDO Sydney and Dentsu Osaka bagged top honours

The three Grande awards went to Leo Burnett Sydney for its 'Butterfly/catfish/pig campaign for Bundaberg Red in the Press Lotus; Clemenger BBDO Sydney for TEDxSydney's 'Mimeisthai' in Interactive Lotus (formerly known as Cyber Lotus); as well as Dentsu Osaka for 'Catch the Moon, Catch the Blossom' for Haiku and Art Exhibition in London for Design that also won a Gold Lotus in the Books & Publications category.

There were no Grande winners for Mobile, Film Craft, Print Craft and New Director Lotus. AdFest 2013 yesterday announced the winners for Young Lotus Creative, Interactive Lotus, Mobile Lotus, Print Craft Lotus, Design Lotus, Press Lotus, New Director Lotus and Film Craft Lotus.

The Press Gold winners included: 'Afrochina/Arabmerican/Indijap' by Hakuhodo Indonesia for Language Center; 'Life Cycle - Cityscape/Terrain/Road Map' by DDB Group Singapore for Life Cycle; as well as 'A Girl/A Boy/A Girl '2 by Leo Burnett Group Thailand for CPCR Brand Corporate.

For Interactive Lotus, its Gold awards went to the 'Unicorn x Space Brothers Feel So Moon' campaign for Space Brothers by Party Tokyo; 'Dumb Ways to Die' for Metro Trains by McCann Melbourne; and 'Bury the Past for Fight Against EVAW (Electronic Violence Against Women) by DDB DM9JaymeSyfu Manila.

Gold Lotus winners for Design, meanwhile, are 'Maps 8-bit' for Google Maps by Hakuhodo; 'Dance to Draw X AF1' for Nike by Ogilvy & Mather Advertising Taiwan; and 'Donating 2-Barcode Water' for Minewater by Cheil Worldwide Seoul.

'The Fruit: Pomegranate/Cherry/Apple' for D&AD 2012 Exhibition in Japan by Dentsu Tokyo; and 'The Ultimate Pencil: Old man' for Mars Lumograph by Dentsu Tokyo won Gold Lotus for Print Craft.

Film Craft Gold winners are 'What Does Your Mind See?' for Samsung Camera by Addict Media Films Seoul for the directing, editing and cinematography categories. 'Seeing Is Believing' for Foxtel by Alt.vfx Brisbane won Special Effects Gold Lotus; while 'Singular Masterpiece' for Volkswagen Phaeton by Ogilvy Beijing won Production Design (set or costume design, model making) Gold Lotus.

Hosted by McCann WorldGroup, the 9th Young Lotus Creative award went to the Kuala Lumpur team, which also won the 'Most popular vote' submitted by event delegates.

Themed 'Connect the dots', AdFest 2013 is a three-day event focused on the need to link and converge strategic knowledge, tools and experiences with creative innovations and ideas. The final award presentation will be held tonight.

Held at Pattaya from 17 to 19 March and attended by 1,146 delegates, this year also saw two new award categories, namely Mobile Lotus and Effective Lotus, bringing the total number of Lotus Awards to 16, judged by a total of 56 jury members from the region. The grand jury president was Graham Fink, chief creative officer at Ogilvy & Mather China.

Two categories have also been renamed, with Cyber Lotus now known as Interactive Lotus and 360 Lotus as Integrated Lotus. AdFest 2013 received 3,507 entries, including those from the Middle East for the first time, from 2,819 entries last year.

Jimmy Lam, president of AdFest, noted that mobile is the next interlocking piece of the marketing communications mix.

"Effective Lotus has been introduced because delivering creative excellence across measurable channels is critical to any future marketing strategy," he added.

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