Staff Reporters
Feb 3, 2012

Legoland Malaysia names director of sales and marketing

JOHOR BAHRU - Legoland Malaysia, the first Legoland theme park in Asia Pacific, has appointed Thila Munusamy as the director of sales and marketing, overseeing the theme park’s overall marketing, PR, social media, sales and regional promotion activities.

Thila Munusamy is the director of sales and marketing at Legoland Malaysia
Thila Munusamy is the director of sales and marketing at Legoland Malaysia

Most recently with Sunway Lagoon, she joined the company in 2005 and was later promoted to the director of marketing, managing a team of 15 staff and oversaw the advertising and promotions, public relations, telemarketing, graphic design and display art functions of the department.

Previously, Munusamy was also worked at the Intercontinental Kuala Lumpur Hotel, Pan Pacific Kuala Lumpur International Airport Hotel and The Saujana Hotel Kuala Lumpur.

On her appointment, Siegfried Boerst, general manager of Legoland Malaysia, said, “We are pleased to welcome Thila on board to head our sales and marketing team. Given her wealth of experience in the hospitality and tourism sector, we are confident that Thila will play a key role in making Legoland Malaysia a household name and a preferred destination for our target visitors.”

Munusamy said, “I am thrilled to be a part of this world class team that is making history by launching the first Legoland in Asia. We are in a new era of family entertainment where parents want to impart learning and development alongside fun and play. Legoland Malaysia is going to be a rite of passage for kids all across the region.”

Related Articles

Just Published

23 hours ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

1 day ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

1 day ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.