Thila Munusamy, director of sales and marketing at Legoland Malaysia, said the company is currently meeting up with journalists and bloggers as well as running road shows and events.
The company appointed Pelham Bell Pottinger Asia as its public relations agency in December. After the first PR event, the corporate website recorded 50,000 hits within one week.
“Our main resident market is Singapore, Johor Bahru and Melaka, which is two-hour driving distance from the theme park; as well as domestic markets from Kuala Lumpur, Penang and Ipoh. For international markets, we are looking at the Southeast Asian countries like Indonesia, The Philippines, Thailand and Brunei,” Munusamy told Campaign Asia-Pacific.
Legoland Malaysia is scheduled to open by end of the year, with the exact opening date expected to be announced shortly. Advertising will be launched nearer to the opening date.
The theme park recently called its first media and digital pitches, with both briefs sent out in January. All pitches will be concluded this month.
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