Gurjit Degun
Feb 8, 2018

Leave the office and go to a bar, Bacardi tells global staff

"Back to the bar" will see 5,500 employees in more than 40 countries heading to drinking establishments today.

Bacardi is taking the unusual step of ordering its employees to leave the office and head to local bars today. The action is a marketing initiative to encourage the public to try cocktails.

Back to the bar will see 5,500 employees in more than 40 countries receive a number of cocktail cards which feature a description of the challenge as well as the portrait of a founder of...

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