Source: 'Media Agency Global Billings Rankings 2018' from COMvergence
Methodology: Media agency billings are calculated based on China advertisers whose annual spend is more than US$1 million. Measured net adspend figures are sourced from deflated CTR data (offline) and iResearch (online) and CODC (OOH). The exchange rate used is 1 RMB=0.15US$ (average rate in 2018).
- 16 international media agency networks and 1 standalone dedicated unit (L’Atelier for LVMH) represent 37.8% market share worth US$15.3 billion from the adspend of the top 1,000 China advertisers
Top 5 account moves that impacted 2018 billings are: Alibaba (planning) for US$181 million, MengNiu (planning) for US$153 million, LVMH for US$139 million, Ikea for US$126 million and GAC for US$109 million.
Mindshare is GroupM's top dog with 8.2% share in China, followed by Starcom under Publicis Media with 5.3% share
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