Staff Reporters
Jun 6, 2019

L'Atelier ranks 14th in China billings table with just one client: report

TOP OF THE CHARTS: 17 international media agencies represent 37.8% of total market share in China, according to Comvergence.

L'Atelier ranks 14th in China billings table with just one client: report

Source: 'Media Agency Global Billings Rankings 2018' from COMvergence

Methodology: Media agency billings are calculated based on China advertisers whose annual spend is more than US$1 million. Measured net adspend figures are sourced from deflated CTR data (offline) and iResearch (online) and CODC (OOH). The exchange rate used is 1 RMB=0.15US$ (average rate in 2018).


  • 16 international media agency networks and 1 standalone dedicated unit (L’Atelier for LVMH) represent 37.8% market share worth US$15.3 billion from the adspend of the top 1,000 China advertisers
  • Top 5 account moves that impacted 2018 billings are: Alibaba (planning) for US$181 million, MengNiu (planning) for US$153 million, LVMH for US$139 million, Ikea for US$126 million and GAC for US$109 million.
  • Mindshare is GroupM's top dog with 8.2% share in China, followed by Starcom under Publicis Media with 5.3% share
See more Top of the Charts


Campaign China

Related Articles

Just Published

14 hours ago

How a local male-grooming brand is shifting its ...

X-Men shampoo took prime positioning as an early local F1 partner ahead of the inaugural Vietnam Grand Prix. Then came COVID-19.

14 hours ago

WFH Diary: starting a new job as lockdown began

Twitter's recently appointed APAC head of communications on juggling four time zones, a new role and some furry friends.

14 hours ago

How Shopee plans to make the pandemic windfall a ...

While it benefits from an influx of shoppers and brands, the ecommerce platform works to meet rapidly shifting consumer needs and looks to use personalisation to make sure its customers and buyers stick around after the pandemic.

14 hours ago

We are all lonely, and that’s a good thing

Let's learn to embrace lonliness to usher in better ways to be and behave, says FCB Ulka's AVP of strategic planning.