Byravee Iyer
Sep 12, 2012

Landor appoints Ogilvy as PR agency in Singapore

SINGAPORE - Brand and creative design consultancy Landor Associates has appointed Ogilvy Public Relations Singapore to carry out its public relations work in Singapore.

Simon Bell is Landor's director of strategy
Simon Bell is Landor's director of strategy

A spokesperson from Oglivy said the appointment followed a pitch process, which included three other participants. Landor did not previously have a PR agency.

Commenting on the need to appoint a public relations firm, Landor’s director of strategy, Simon Bell said, "We've been our own best kept secret for a while now. But with new projects, an expanding team and desire to unleash our founder's vision in the region we've partnered with Ogilvy PR"

Ogilvy Public Relations is the sister concern of Landor, the branding arm of Y&R.

Landor’s key clients in Singapore include Havaianas, OCBC Bank and Procter & Gamble. The company has also done consulting work for Citibank, Malaysia Airlines, SBS Transit, Silk Air, Singapore Airlines, Singapore Exchange, Axiata and SingTel.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

2 days ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

2 days ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

2 days ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.