Nate Shurilla
Dec 6, 2018

KPI moneyball: How measuring smarter will give you the edge

Become a KPI wizard to up your game.

I’m the first to admit that an article on measurement and KPIs is not the sexiest attention-getter out there. But a 130% decrease in COS cost of sale, 41% increase in share of voice, or 390% increase in ROI should have any marketer licking their chops. These are actual results not from changing investment, but realigning goals towards KPIs with a stronger commercial impact.

Most of us are used to traditional digital...

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