Racheal Lee
Nov 4, 2013

Johnson & Johnson Philippines appoints digital AOR for several brands

MANILA - FMCG company Johnson & Johnson Philippines has named creative digital agency Di9it as its digital agency of record for several brands.

Johnson & Johnson Philippines appoints digital AOR for several brands

The appointment was made last month after a three-way pitch called in September. The one-year contract will see the digital subsidiary of DDB DM9 JaymeSyfu handling brands including Clean and Clear, Carefree, Listerine and Splenda, as well as the client's OTC portfolio, which includes Bactidol, Benadryl, Sinutab and Imodium.

Carlo Ople, managing director and partner at Di9it, admitted that Johnson & Johnson was one of the hardest accounts to crack, but credited the integration between Di9it and DM9 JaymeSyfu for the win

Eugene Demata, executive creative director at Di9it, agreed. “Having both creative teams work on the brief allowed us to channel decades of traditional advertising experience effectively into the digital space,” he said.

Di9it launched early this year to strengthen DDB DM9 JaymeSyfu's digital offerings, and since then it has been led by Ople. DDB DM9 JaymeSyfu won Campaign Asia-Pacific's Philippines Creative Agency of the Year in 2012 and brought home the country's first-ever Cannes Grand Prix this year, for its TXTBKS campaign for telco company Smart Communications.

Related Articles

Just Published

4 hours ago

Singapore introduces new laws to curb harmful ...

Singapore's parliament will debate the bill at the second reading in November.

5 hours ago

Kiwi life insurer raises the dead for a last ...

The work by Special New Zealand gives knocked-off drama series characters one last shot at acting, put to good use plugging Partners Life insurance.

5 hours ago

Women to Watch 2022: Emma Campbell, Tourism Fiji

Playing a key part in the revival of Fiji’s tourism, Campbell has built commercial success and a team of leaders while operating in a new country during the pandemic.

6 hours ago

CirclesLife's marketing lead on building a ...

The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.