Byravee Iyer
Apr 22, 2015

John Steedman to step down from GroupM Australasia

AUSTRALIA - GroupM today announced that John ‘Steady’ Steedman will step down as Australasia chairman and CEO at the end of June this year.

John 'Steady' Steedman
John 'Steady' Steedman

While a replacement is yet to be found, Mark Patterson, GroupM APAC CEO, will take over responsibility in the interim “if required”, the company said. Steedman will continue to work with the agency in a consultancy role as non-executive chairman.

“Steady and I have known each other as colleagues and friends for 30 years since we were both juniors at JWT, although at different ends of the world," said Dominic Proctor, president GroupM Global. "He has been brilliant for us and we wish him a brilliant time off.”

Steedman was made GroupM’s Australasia chairman and CEO in 2010. The former Asia-Pacific CEO was previously working in a two-day-a-week consulting role with GroupM.

“He has given his all professionally and personally to first build Mindshare and then GroupM in both Asia Pacific and Australia and create the remarkable company we all are very proud of today,” said Patterson. He added that Australia is a top 10 market for GroupM and leads the way in many areas.

Commenting on his departure Steedman said, “it’s time to step back and give the next generation the opportunity to lead. Our [GroupM] success is testament to the incredibly talented people we have among our ranks and I feel honoured to have worked with each ane every one of them.”



Related Articles

Just Published

5 minutes ago

iPhone users overwhelmingly reject app tracking – ...

The long-term consequences of Apple’s privacy shift will be complex, experts say.

13 minutes ago

The bull case for advertising is back on

Advertising forecasters have upgraded their growth predictions for this year.

9 hours ago

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.

9 hours ago

PHD adds Audi to SAIC Volkswagen portfolio in China

Pitch-free win of planning and buying follows the agency taking over media duties for the company's Volkswagen and Skoda output in December.