Byravee Iyer
Apr 22, 2015

John Steedman to step down from GroupM Australasia

AUSTRALIA - GroupM today announced that John ‘Steady’ Steedman will step down as Australasia chairman and CEO at the end of June this year.

John 'Steady' Steedman
John 'Steady' Steedman

While a replacement is yet to be found, Mark Patterson, GroupM APAC CEO, will take over responsibility in the interim “if required”, the company said. Steedman will continue to work with the agency in a consultancy role as non-executive chairman.

“Steady and I have known each other as colleagues and friends for 30 years since we were both juniors at JWT, although at different ends of the world," said Dominic Proctor, president GroupM Global. "He has been brilliant for us and we wish him a brilliant time off.”

Steedman was made GroupM’s Australasia chairman and CEO in 2010. The former Asia-Pacific CEO was previously working in a two-day-a-week consulting role with GroupM.

“He has given his all professionally and personally to first build Mindshare and then GroupM in both Asia Pacific and Australia and create the remarkable company we all are very proud of today,” said Patterson. He added that Australia is a top 10 market for GroupM and leads the way in many areas.

Commenting on his departure Steedman said, “it’s time to step back and give the next generation the opportunity to lead. Our [GroupM] success is testament to the incredibly talented people we have among our ranks and I feel honoured to have worked with each ane every one of them.”

 

 

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.