Staff Reporters
Nov 8, 2011

Jetstar joins forces with Tourism NZ in US$7.2 million promotion

AUCKLAND - Jetstar and Tourism New Zealand will share the costs of a three-year, US$7.2 million promotion that aims to bring tourists to the Land of the Long White Cloud from both Australia, Japan and the wider Asia-Pacific region.

Jetstar joins forces with Tourism NZ in US$7.2 million promotion

Each party will contribute US$1.2 million per year over the next three years to continue a range of promotional efforts, including those linked to its Tourism New Zealand's ongoing '100% pure' brand messaging.

It is the first formal partnership between Tourism NZ and the budget airline.

The marketing drive will encourage holidaymakers to consider New Zealand as a destination, either via Jetstar's Auckland to Singapore service or through its newly launched Japan services, that connect with New Zealand destinations via the Gold Coast in Australia.

Currently, Jetstar brings in 400,000 visitors to New Zealand per year, but CEO Bruce Buchanan says there is scope to significantly increase that number.

"With our Singapore hub providing connections with 25 Asian destinations, it makes New Zealand an increasingly accessible holiday destination for an emerging middle class in China, the Philippines, Thailand and Indonesia," he said.

 

 

Source:
Campaign Asia

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