Jeffrey Yu resigns from Publicis Greater China for consultant role

GREATER CHINA - Jeffrey Yu, who joined Publicis as the Greater China CEO in February 2012, has resigned from the agency but will continue to work as a consultant to key clients across Asia, Campaign Asia-Pacific has confirmed.

Jeffrey Yu

Yu made the decision earlier this week, he told Campaign Asia-Pacific this afternoon. Yu said he is not cutting ties with Publicis but wants to maintain market credibility and connections with many colleagues and clients.

There is no Greater China CEO replacement at this stage. The agency said global clients will fall under the responsibility of Loris Nold, APAC CEO, based in Singapore. Business units in Greater China will report directly to Publicis...

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