Benjamin Li
Jun 20, 2013

JCDecaux Transport and Weekend Weekly appoint new marketing directors

HONG KONG - Sherman Wu has joined OOH advertising company JCDecaux Transport as its new marketing director on 29 May, replacing Peggy Jor, who left the company after three years and moved to Weekend Weekly on 3 June.

JCDecaux Transport and Weekend Weekly appoint new marketing directors

At JCDecaux, Wu will be handling all marketing-related activities for Hong Kong International Airport (HKIA), MTR and Macau Airport.

Since coming on board, Wu has immersed herself in marketing for the third Fly High Awards 2011-2012, which acknowledge outstanding advertising campaigns at HKIA and includes a new component which invites students and professionals to create and submit creative artwork that will best promote and illustrate the strength of the advertising media at HKIA.

Participants can enter either in the Students or Professional category and are challenged to interpret the contest theme 'Gateway to the World'. HKIA has been voted the world’s tenth busiest passenger Airport, with 56.5 million passengers passing through in 2012.

Wu brings to the team over a decade of experience in marketing for radio broadcasting and listed companies, and  was associate director, corporation communications at Emperor Group for two years, prior to that, she worked for Metro Broadcasting for 10 years with her last role as senior manager—corporate affairs and marketing communications.

Meanwhile, Jor started her new job as marketing director at Weekend Weekly in early June, straight after leaving her previous job in JCDecaux Transport in late May.

She is now overseeing the company’s three main products, including Weekend Weekly, Jetso (a mobile app for discount deals on lifestyle, food and dinning), and its new interactive e-magazine which was launched at the International Travel Expo at the HK Convention Centre in mid-June, with new interactive features such as animation enabled, enable horizontal view, vertical scrollable and scratch function. Current advertisers include Singapore Tourism Board, The Link (領匯), Grand Century Place (新世紀廣場) and Windsor House (皇室堡).  

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