Japan's Line exceeds 70 million users, launches branded campaigns

In Taiwan, NHN Japan has not only partnered with convenience store chain FamilyMart to host events giving away novelty items featuring Line's sticker characters but also launched television commercials.

In Thailand, NHN Japan has been working with food manufacturer CPF since 9 October, and with Thai Airways International since 16 October, to launch its 'official Line account', which allows brands to message followers via the app. 

Line has been growing at speed, passing the 60 million mark only last month on 8 September. The app is currently in use in more than 230 countries. 

Other Line-related services have also been showing a steady rate of growth. The first app released by 'Line Game', 'Line Birzzle', which was released on 4 July has exceeded 10 million downloads. 

NHN Japan aims to reaach 100 million users by the end of 2012 and intends to continue working with domestic and international partners.