Faaez Samadi
Mar 1, 2018

Isobar hires new Taiwan CEO

Industry veteran joins from McCann Worldgroup.

Gary Chi
Gary Chi

Isobar today announced that Gary Chi has joined the agency as Taiwan CEO.

The newly-created role will see Chi take on Isobar’s growth strategy in Taiwan, focusing on the office’s digital transformation and consultancy capabilities. He arrives from McCann Worldgroup Taiwan, where he was CEO, and had been with IPG since 1998.

Chi has worked with numerous clients in that time, including Coca-Cola, Audi, Adidas, Panasonic and Pizza Hut. He said he “feels privileged” to join Isobar and Dentsu Aegis Network. Chi was also chairman of Taipei’s 4A’s from 2015 to 2017.

He will report to Jennifer Tang, DAN's Taiwan CEO, who said Chi has the leadership skills to develop Isobar’s business in Taiwan.

Jean Lin, Isobar global CEO, said Chi will drive the agency’s ambition to be “deliver digital transformation, powered by creativity,” for clients in Taiwan.

Related Articles

Just Published

2 hours ago

Adam & Eve/DDB prioritises growth in 2022 with ...

Trio of promotions includes Miranda Hipwell to group MD and Jemima Monies to chief marketing and operations officer.

2 hours ago

IOC's Winter Olympic film shows fans mirroring ...

In an extension of its 'Stronger together' campaign, the International Olympic Committee is highlighting the relationship between athletes and supporters.

2 hours ago

M/SIX hires EMEA and worldwide chief strategy officer

Shula Sinclair joins from Spark Foundry in a new role.

3 hours ago

Ogilvy India recasts creative top management

Lowe Lintas' Puneet Kapoor to join Ogilvy as CCO, even as Mahesh Gharat and Kiran Anthony, creative leaders for south India exit.