In his new role, Hayes will focus on accelerating revenue growth and the further expansion of Sociomantic’s operations in Asia-Pacific, based at the firm's regional headquarters in Singapore.
Hayes brings with him 15-years experience in digital marketing. During his tenure at iProspect, which he joined in 2011, he is credited with spearheading digital and technological innovation, and providing strategic direction to the agency’s Indian and offshore businesses.
Gavin Wilson, chief revenue officer of Sociomantic Labs, cites Hayes' understanding of digital strategies couplied with his familiarity with the service expectations of marketers in Asia-Pacific as reasons for his appointment.
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