Staff Reporters
Jul 28, 2016

IPG Mediabrands names Mat Baxter global CEO for Initiative

Australia native steps up as Jim Elms is named chairman.

Mat Baxter

NEW YORK - Mat Baxter is the global CEO of Initiative, effective immediately, less than a year after he moved to New York to become global chief strategy and creative officer for IPG Mediabrands.

Jim Elms, the group’s previous global CEO, has been named chairman of Initiative, and will take on new responsibilities as MD, Interpublic. The company said in a release that he will be part of the group’s efforts to drive...

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