Insurance industry social-media trends and top content

In the Engagement Meter column, Unmetric, a social-media intelligence firm focused on brands, presents trends in social media and recent top-performing brand posts from around APAC. This edition looks at the insurance industry.

Trending Topics

Using Unmetric Discover, we found topics and hashtags brands from the insurance industry are using.

Facebook

Insurance brands tend to post more content on Wednesdays, but get better engagement on Tuesdays.

Top-performing Facebook content (November 1 through 30)

1. ICICI Prudential India
Engagement Score – 1,000

2. Reliance General Insurance
Engagement Score – 1,000

3. Manulife Thailand
Engagement Score – 1,000

4. Tokio Marine Indonesia
Engagement Score – 1,000

 

Twitter

The average Insurance Twitter Account from Asia added 277 Followers in the period of Nov 1 - 30, 2017.

Top-performing Twitter content (November 1 through 30)

5. Cigna TTK India India
Engagement Score – 1,000

Tell us what do you do to train & stand a chance to #win amazing prizes! #Clickathon #ContestAlert #IBVVMM #RT #Follow

— Cigna TTK Health (@CignaTTKHealth) 23 November 2017

6. SunLife Philippines
Engagement Score – 1,000

The beautiful @delavinkisses still looking lovely and fresh after the race. Congrats! #SunpiologyDuo #SunlifeCyclePH pic.twitter.com/4sNng2EnHn

— Sun Life PH (@SunLifePH) 18 November 2017

7. Future Generali India
Engagement Score – 1,000

Got the first one right? Here’s the next question. #KalKiTaiyaari #ContestAlert #FGLICancerProtect #Cancer pic.twitter.com/vrJ8MUGRgU

— Future Generali LI (@FGLifeIndia) 17 November 2017

 

Instagram

Most of the top performing hashtags of insurance brands on Instagram were in local languages.

Top-performing Instagram content (November 1 through 30)

8. FWD Life Philippines
Engagement Score – 1,000

 

Post a photo of you achieving your bucket list and get the chance to win travel essentials and exciting tours, including a mystery destination at the end of the year! Just post your bucket list photo, tell us the story behind it, follow FWD Life Insurance (@fwdlife_ph), include #fwdbucketlistmoment #fwdlifetimeofpossibilities, and tag three friends. Those who already joined are still eligible. Get your friends to join, too!

A post shared by FWD Life Philippines (@fwdlife_ph) on Nov 2, 2017 at 6:12pm PDT

9. Astra Life Indonesia
Engagement Score – 1,000

 

Tanpa disadari, kata-kata Ayah simpel namun 'nyentil'. Apa kata-kata Ayah yang paling berkesan? Yuk, ikutan #MomenBarengBokap bersama Astra Life! Caranya: 1. Follow dan Like Instagram, Twitter dan Facebook @astralifeid 2. Upload foto atau karya lainnya yang berisi kata-kata Ayah yang berkesan di akun Instagram pribadimu (pastikan akunmu tidak dikunci) 3. Ceritakan lagi pada Caption tentang #MomenBarengBokap 4. Mention 3 teman untuk ikutan kontes 5. Cantumkan hashtag #MomenBarengBokap dan tag @astralifeid Astra Life akan mendonasikan Rp 20.000,- (dua puluh ribu rupiah) kepada yayasan Sahabat Veteran Indonesia untuk setiap foto atau karya yang dikirimkan peserta yang telah memenuhi Syarat dan Ketentuan.

A post shared by Astra Life powered by Aviva (@astralifeid) on Nov 21, 2017 at 5:45am PST

10. AXA Singapore
Engagement Score – 937

 

Want to eat healthy but not sure where to head to? #WeFeelYou Here's our 5 recommendations on where you can head to for wholesome meals near the CBD. The best part is, they're all below $15! Now you can have your full without worrying about burning a hole in your pocket ?? ??Credits: @apoketheory, @mojo.sg, @yolofoodsg and @thedailycut.sg . . . #AXAGameChanger #NeverTooLate #foodie #sgeats #eathealthy #livewell #eatwell #healthyfood #foodstagram #goodfood #foodlover #sghealthyliving #healthyeats #foodography #lunch #zeroguilt

A post shared by AXA Singapore (@axagamechanger) on Nov 6, 2017 at 7:32pm PST

* Unmetric's Engagement score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has.

Ranjani Raghupathi is a marketing manager at Unmetric. You can follow her on Twitter @ranjanithinks.