Ranjani Raghupathi
Dec 13, 2017

Insurance industry social-media trends and top content

Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.

Reliance General Insurance
Reliance General Insurance

In the Engagement Meter column, Unmetric, a social-media intelligence firm focused on brands, presents trends in social media and recent top-performing brand posts from around APAC. This edition looks at the insurance industry.

Trending Topics

Using Unmetric Discover, we found topics and hashtags brands from the insurance industry are using.


Insurance brands tend to post more content on Wednesdays, but get better engagement on Tuesdays.

Top-performing Facebook content (November 1 through 30)

1. ICICI Prudential India
Engagement Score – 1,000

2. Reliance General Insurance
Engagement Score – 1,000

3. Manulife Thailand
Engagement Score – 1,000


4. Tokio Marine Indonesia
Engagement Score – 1,000




The average Insurance Twitter Account from Asia added 277 Followers in the period of Nov 1 - 30, 2017.

Top-performing Twitter content (November 1 through 30)

5. Cigna TTK India India
Engagement Score – 1,000

6. SunLife Philippines
Engagement Score – 1,000

7. Future Generali India
Engagement Score – 1,000



Most of the top performing hashtags of insurance brands on Instagram were in local languages.

Top-performing Instagram content (November 1 through 30)

8. FWD Life Philippines
Engagement Score – 1,000

9. Astra Life Indonesia
Engagement Score – 1,000


Tanpa disadari, kata-kata Ayah simpel namun 'nyentil'. Apa kata-kata Ayah yang paling berkesan? Yuk, ikutan #MomenBarengBokap bersama Astra Life! Caranya: 1. Follow dan Like Instagram, Twitter dan Facebook @astralifeid 2. Upload foto atau karya lainnya yang berisi kata-kata Ayah yang berkesan di akun Instagram pribadimu (pastikan akunmu tidak dikunci) 3. Ceritakan lagi pada Caption tentang #MomenBarengBokap 4. Mention 3 teman untuk ikutan kontes 5. Cantumkan hashtag #MomenBarengBokap dan tag @astralifeid Astra Life akan mendonasikan Rp 20.000,- (dua puluh ribu rupiah) kepada yayasan Sahabat Veteran Indonesia untuk setiap foto atau karya yang dikirimkan peserta yang telah memenuhi Syarat dan Ketentuan.

A post shared by Astra Life powered by Aviva (@astralifeid) on

10. AXA Singapore
Engagement Score – 937

* Unmetric's Engagement score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has.

Ranjani Raghupathi is a marketing manager at Unmetric. You can follow her on Twitter @ranjanithinks.


Campaign Asia

Related Articles

Just Published

13 hours ago

2024 Cannes Contenders: Dentsu creatives place ...

Dentsu's creative chiefs in Taiwan and Indonesia pick the APAC campaigns that stand a good chance of winning a Lion.

15 hours ago

Creative Minds: Once a security guard for a Michael ...

RGA's Masaya Nakade has also worked as an athlete, chef, traveller, writer, artist, filmmaker, and designer before becoming a creative.

17 hours ago

Cannes Contenders: Wolf BKK predicts which ...

Wolf BKK's Torsak Chuenprapar handpicks the campaigns that could win a Lion next week at Cannes.

17 hours ago

Grey changes Asia Pacific leadership, appoints ...

After 33 years with Grey, global COO and international president Nirvik Singh is leaving the business. Grey also has appointed Masahiko Okazaki as its new CEO in Japan, replacing Yukiko Ochiai.