Simon Gwynn
Sep 25, 2019

Imperial Tobacco retains BBDO for global advertising

Account is led by Proximity in Düsseldorf, Germany.

Imperial Tobacco retains BBDO for global advertising

Omnicom’s BBDO has retained the global advertising account of British cigarette group Imperial Tobacco after a review run by Oystercatchers.

The business covers all of Imperial Tobacco’s international cigarette brands, which include Davidoff, JPS and Parker & Simpson.

It is led by Proximity's office in Düsseldorf, Germany. A spokesman for Imperial Tobacco confirmed the incumbent had retained the business, "subject to agreement of contract".

The account does not include advertising for e-cigarette brand Blu, which is owned by Fontem Ventures, part of Imperial Tobacco’s parent company Imperial Brands.

Tobacco brands are banned from advertising in many countries and face restrictions in most others. Last autumn, rival company Philip Morris International launched "Hold my light", a campaign featuring its own corporate brand, encouraging smokers to enlist friends and family to help them quit.

Source:
Campaign UK

Related Articles

Just Published

2 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

3 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

3 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

3 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.