Olivia Parker
Mar 22, 2019

Ian Czencz resigns from Atomic 212

The MD of the Sydney branch leaves to focus on strategy, according to the agency.

Ian Czencz, left, and Barry O'Brien
Ian Czencz, left, and Barry O'Brien

Ian Czencz, who was managing director of the Sydney branch of agency Atomic 212, has left the company. 

The agency confirmed that Czencz announced his resignation to staff this week. Atomic 212 shared a statement on Czencz's departure, quoting him as saying the agency is "in a great position to press forward into their next phase of growth, and I'm proud to have played a part in helping them move forward.”

Founding partner James Dixon is to take over management of the Sydney office, alongside founder and chairman Barry O'Brien, general manager Tom Sheppard and the MD of the Melbourne office, Claire Fenner. O'Brien said: "We thank Ian for his contribution, and wish him every success in the future as he looks to concentrate on his first love, strategy." 

Campaign received an anonymous email suggesting the agency was in financial trouble, with "90%" staff turnover in the last 12 months. 

O'Brien told Campaign, "The health of the business is unbelievable." He could not confirm the exact turnover figure, but said: "We've had a lot of growth, we've had a lot of people who haven't made the cut, but we still employ 100 people". 

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

2 days ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

2 days ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

2 days ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.