Robert Sawatzky
May 14, 2018

Hyundai CMO: No cookie-cutter experiences

Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.

Sydney is an art lover's paradise these days, with more than 300 works by 70 artists such as Ai Weiwei and Abraham Cruzvillegas on display throughout the city as part of the Biennale of Sydney, held together, as events like these tend to be, by an inscrutably esoteric framework

Under the theme of Superposition Equilibrium Engagement, the 21st Biennale of Sydney examines the world today by borrowing the word superposition’ which state...

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