Robert Sawatzky
May 14, 2018

Hyundai CMO: No cookie-cutter experiences

Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.

Sydney is an art lover's paradise these days, with more than 300 works by 70 artists such as Ai Weiwei and Abraham Cruzvillegas on display throughout the city as part of the Biennale of Sydney, held t

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