Madhavi Tumkur
Nov 12, 2010

HPB encourages Singaporeans to get healthy together

'Let’s get healthy together', this year’s National Healthy Lifestyle Campaign (NHLC) 2010 by DDB Singapore is aimed to inspire Singapore residents to take small and enjoyable steps with friends, family or colleagues to fight obesity together.

LifeÆs Better and Brighter when we get Healthy Together - HPB
LifeÆs Better and Brighter when we get Healthy Together - HPB

The DDB-developed campaign builds on the momentum generated in the past year which focusses on getting Singapore residents to be aware of their Body Mass Index (BMI).

Singapore, similar to other developed countries the world over, faces an uphill challenge of fighting a rising prevalence of obesity.

The World Health Organisation (WHO) has also declared obesity to be a global epidemic and has been spearheading a series of consultations and awareness campaigns to raise awareness of the rising trend.

Although Singapore’s obesity statistics are not as high compared to that of other developed countries, the Health Promotion Board has taken a proactive approach to address the obesity issue before encountering any severe consequences for public health.

“HPB recognises that achieving a healthy lifestyle with good dietary habits and regular physical activity can be made easier and more enjoyable with the support from family and friends,” said Lam Pin Woon, CEO, HPB and co-chairperson of the NHLC 2010 organising committee.

"After all, a healthy lifestyle helps us enjoy the benefits of what we work so hard for, and ultimately builds a brighter future for all of us," Lam added.

Credits:

Agency: DDB Singapore
Executive creative director: Joji Jacob
Creative director: Terrence Tan
Senior art director: Russell Fong
Copywriter: Lee Tse Ling
Producer: Karen Leong
Traffic manager: Josephine Ng

Related Articles

Just Published

17 hours ago

Asia-Pacific Power List 2024: Robin Liu, Miniso

Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.

18 hours ago

Creative Minds: Koji Kanzaki on turning childhood ...

From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.

19 hours ago

Wieden+Kennedy retreats from India, shuttering its ...

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

20 hours ago

Exit player zero: A creative director’s brush with ...

When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep. Now, he’s urging fellow creatives to be wary of the same traps.