Alvin Wong
Mar 27, 2017

How to stop losing sleep over ad fraud

Alvin Wong of DataXu write a three-step prescription to save marketers from dreading ad fraud.

Ad fraud is a growing problem for the industry and has become part of every marketer’s vocabulary. It affects how our entire ecosystem is perceived, and impacts the central issue of whether a brand can even trust their digital advertising investments, not to mention the loftier goal of driving a better return on investment. Recent reports of ads from renowned brands being served on dubious websites impact marketers’ concerns further, with brand reputation being put at risk.

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