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Social network overload? Napoleon Biggs, vice-president and head of digital integration for Asia-Pacific at Fleishman-Hillard, shares his secret on how to deal with more than one online presence at a time.
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Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
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Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.
EXCLUSIVE: Ryutaro Seki, formerly with Google, and Naho Manabe, a 20-year Hakuhodo veteran, join Publicis Groupe Japan as the agency strengthens its creative bench.