Emily Tan
Dec 8, 2014

How Singapore Airlines averted a PR disaster

AUSTRALIA - After threatening to exact payment from the travel agents involved, Singapore Airlines announced that it will honour business-class tickets that were mistakenly sold at economy-ticket prices.

How Singapore Airlines averted a PR disaster

On the weekend of November 28, around 900 business class "flight segments" were made available for sale at economy prices. Many of the tickets, valid for travel between Singapore and Europe, were sold by travel agents in Australia.

It has since come to light that it was Singapore Airlines itself that loaded the flights onto the system with erroneous prices.

According to the Sydney Morning Herald, the business class tickets should have been sold for up to AU$6,000 (US$4,970) a piece, instead of the roughly AU$3,500 (US$2,899) passengers purchased them for.

Read the rest of the story on PRWeek Asia


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