Emily Tan
Dec 8, 2014

How Singapore Airlines averted a PR disaster

AUSTRALIA - After threatening to exact payment from the travel agents involved, Singapore Airlines announced that it will honour business-class tickets that were mistakenly sold at economy-ticket prices.

How Singapore Airlines averted a PR disaster

On the weekend of November 28, around 900 business class "flight segments" were made available for sale at economy prices. Many of the tickets, valid for travel between Singapore and Europe, were sold by travel agents in Australia.

It has since come to light that it was Singapore Airlines itself that loaded the flights onto the system with erroneous prices.

According to the Sydney Morning Herald, the business class tickets should have been sold for up to AU$6,000 (US$4,970) a piece, instead of the roughly AU$3,500 (US$2,899) passengers purchased them for.

Read the rest of the story on PRWeek Asia


Related Articles

Just Published

1 day ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

1 day ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

1 day ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

1 day ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.