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There's much more to sonic branding than picking (and paying through the nose for) a popular song. An expert from MassiveMusic explains why you should consider developing a brand sound, and how to effectively approach that process.

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Ridiculous ad of the week: A missed train connection results in some very reckless driving (and drinking) in a spot by Wunderman Thompson for Mountain Dew.

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Spotify hires Taj Alavi as global marketing head

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