Background and aim
Krungsri Credit Card KCC wished to increase awareness of and traffic to its credit-card applications, and selected Appier as its technology partner to reduce its customer acquisition costs and improve the quality of customer leads.
KCC committed 60% of its lead-generation budget to Appier’s AI-powered intelligent audience solution Gillnet, to segment audiences and find the most valuable prospective customers. Appier’s AI-powered...
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