Staff Reporters
Jul 29, 2019

How AI helped boost interest in Krungsri Credit Card

CASE STUDY: Thailand's KCC turned to Appier and its AI-powered audience solution to generate targeted consumer leads.

Background and aim

Krungsri Credit Card KCC wished to increase awareness of and traffic to its credit-card applications, and selected Appier as its technology partner to reduce its customer acquisition costs and improve the quality of customer leads. 

Execution

KCC committed 60% of its lead-generation budget to Appier’s AI-powered intelligent audience solution Gillnet, to segment audiences and find the most valuable prospective customers. Appier’s AI-powered...

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