Jessica Goodfellow
Sep 19, 2019

Hooq selects SpotX to power its advertising ambitions

SpotX will act as Hooq’s ad server and SSP.

Hooq is looking to build its advertising capabilities as the ad-supported model proves an increasingly effective way for TV platforms to reach viewers in many parts of Southeast Asia where consumers may not be able to afford a subscription.

The video-on-demand platforma joint venture between Singtel, Sony Pictures Television and Warner Brosis partnering with SpotX to grow its programmatic revenues and deliver a more personalised advertising experience for users.

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