Jenny Chan 陳詠欣
Jul 18, 2018

Hong Kong first market in Asia to house Publicis agencies under one roof

"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.

Senior Publicis Greater China executives with Tom Kao in grey jacket, fourth from left

Publicis Groupe began to pivot itself in 2015 through its drummed-about Power of One strategy that aimed for frictionless collaboration between all Publicis agencies to better service talents and clients. That started with organising the company's myriad of agencies across four 'solutions hubs' Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health, and last year progressed to move from an agency model to a country model, in which each country or region has a unified P...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 3175 1913


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

OMD adds to APAC Beiersdorf media duties with South Asia wins
2 days ago

OMD adds to APAC Beiersdorf media duties with South ...

After defending its full media mandate in India, OMD has now added Bangladesh to its remit.

Spotify 'wraps' data & creative work in new SEA campaigns
2 days ago

Spotify 'wraps' data & creative work in new SEA ...

'Wrapped' Spotify work stretches across Indonesia, Thailand and the Philippines, featuring Asian artists like BTS, Andmesh and F.HERO.

Independents give major networks run for their money in ANZ
2 days ago

Independents give major networks run for their ...

While major agencies had a good night, Versa and Special Group were among the independents punching well above their weight at this year's AOY awards for ANZ.