Gurjit Degun
Jan 27, 2017

Saatchi & Saatchi scoops HSBC global advertising

Agency will create new multichannel brand positioning.

Saatchi & Saatchi scoops HSBC global advertising

HSBC has awarded its global brand creative account to Saatchi & Saatchi, replacing J Walter Thompson, after a competitive pitch process.

Saatchi & Saatchi will create a new multichannel brand positioning for HSBC, which will include TV ads and the brand’s global airport estate.

The agency’s London offshoot brought together sister shops DigitasLBi and MSLGroup to pitch for the business. Staff from the agencies will sit together in the new Saatchi & Saatchi London office on Chancery Lane to service the account.

JWT London created some of HSBC’s most high-profile work, including TV spot "Lemonade" and "A living river", which turned a sky bridge at Gatwick Airport into a sound installation to imitate the Yangtze river in China.

Saatchi & Saatchi has worked for HSBC since 2012, when it won a place on its roster. The agency handles the brand’s sponsorship of rugby and golf tournaments, asset management, insurance and HSBC Premier, the high-earning-individuals service. Saatchi & Saatchi also oversees a new membership offering called Jade.

JWT will continue to work on HSBC’s retail arm, which is aimed at current account customers. Grey London leads the commercial division.

Source:
Campaign UK

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.