Jingjing Ma
Jun 14, 2019

Honesty at heart of how brands should respond to data breaches

Taking a people-first approach, admitting wrong and explaining to customers exactly what has been exposed among best practices on how to deal best with a data breach.

Data breaches are becoming increasingly inevitable, driven in part by human vulnerabilities like falling prey to phishing emails and not updating software, according to Andrew Ryder, strategy director of Edelman North Asia, speaking on a panel at Wednesday’s CampaignComms conference in Hong Kong.

The number of data breach reports reached a record high of 129 in Hong Kong in 2018, up 22% from the previous year, and 80% higher than in 2014, according to...

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