Olivier Burlot, CEO and publisher at Heart Media, told Campaign Asia-Pacific that the magazine’s target audience is women aged 25 to 45, with the core being well-off, educated and in their 30s, looking for the latest fashion trends.
He added that key fashion and luxury advertisers have already committed to the magazine, including Louis Vuitton, Dior, Chanel, Chopard, Saint Laurent, Van Cleef & Arpels, Armani, Dolce & Gabbana, Hugo Boss and Fendi.
“The [editorial] team is staying in place; there is no change in the editorial direction of the magazine,” Burlot added.
Heart Media was acquired by Burlot and Julian Peh early this year. Heart Media Holdings publishes titles such as WOW (World of Watches), WOW Jewellery, Men’s Folio, Form, Room (Malaysia) and Palace, in Singapore, Malaysia and major cities in Asia.
L’officiel, which was previously published in Singapore by Elementz Media, will be competing against two other fashion titles, Bazaar and Elle.
Jalou Benjamin Eymere, CEO of Les Editions, noted that the company has witnessed the growing importance and affluence of the Asian markets over the past 10 years.
“Today, Singapore is at the very heart of this vibrant region and hosts sophisticated and demanding consumers savvy with the latest fashion news and trends," Eymere said. "We trust that Heart Media, strongly established in Singapore and already operating fashion titles, will bring L’Officiel to new heights.”
Launched in France more than 90 years ago, L’officiel focuses on high-end fashion and luxury lifestyle and is now published in 30 different countries.