Staff Reporters
Mar 26, 2021

Hear Adidas 'anthem' for the opening of its Singapore concept store

'Who Could Imagine' is a collaboration with local musicians Rauzan Rahman, MEAN, Mickeyleano, PRAV and Weish.

Hear Adidas 'anthem' for the opening of its Singapore concept store

As a lead up to the opening of the latest Adidas Home of Sport, the brand's newest concept store, at VivoCity in Singapore, the brand has launched an anthem, ‘Who Could Imagine’.

The song is a collaboration with local musicians Rauzan Rahman (producer), MEAN (rapper), Mickeyleano (rapper/singer), PRAV (DJ/Beatmaker) and Weish (Vocalist).

A music video for the song will debut on April 10 exclusively at the store's opening, before going live online on April 11.

The store will feature Singapore exclusive designs at a Makers Lab, "hyperlocal" signatures done in collaboration with creatives such as Aeropalmics, Ink&Clog, Reza Hasni, Space Objekt, and Yana & Jun. The brand will offer the public opportunities to relearn, unlearn and learn knowledge on running and football in a series of workshops dubbed Recalibrate You. Running workshops will be hosted by Adidas Runners Coach and Captains, Eugene, Sofie and Jon, while football workshops will be hosted by Fandi Ahmad.

Related Articles

Just Published

5 hours ago

Moves and wins roundup: Week of October 2, 2023

A new month and new moves and wins from the World Federation of Advertisers, The Advertising Standards Council of India, Viddsee and more.

5 hours ago

CJ taps Tyroo to offer APAC advertisers access to ...

The partnership hopes to offer advertisers a number of insights including shopper event tracking, integrations with e-commerce platforms, program management tools, and data analytics.

6 hours ago

Allison PR vows not to work with fossil fuel industry

The Stagwell firm is the largest agency to sign anti-fossil fuel industry group Clean Creatives’ pledge.

6 hours ago

Asia-Pacific Power List 2023: Yajuan Wang (Zhiheng),...

National influencing app in China, under the leadership of Wang, is now building comprehensive products’ word-of-mouth marketing mechanism to tackle pain points for brands.