Ad Nut
Apr 24, 2017

Headphone ads suggest getting audio straight from the artist's mouth

Campaign for Creative Technology's Aurvana line, by J Walter Thompson Shanghai, is running in Singapore's MRT.

Headphone ads suggest getting audio straight from the artist's mouth

Bluetooth headphones are increasingly popular, and meanwhile certain clueless souls continue to use the white earbuds that come with their phones. But creatures who care about audio fidelity aren't yet convinced by the former and know the only suitable place for the latter is the garbage.

This ad campaign, titled 'Plug in', intends to reach such discerning folks and get them to try Creative Technology's Aurvana 'cans'. Ad Nut can't speak for those headphones, but likes the simple visual concept here.



FYI, Ad Nut checked, and the pictures show models, not actual artists, in case you were wondering.


CCO: Norman Tan
ECD/ Art Director & Copywriter: Carlos Camacho
CD/Art Director: Supparat Thepparat
ACD: Selwyn Low, Justin Leung
Business Director: Matt Parry
Photography: Ale Burset 

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

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