Ad Nut
Apr 24, 2017

Headphone ads suggest getting audio straight from the artist's mouth

Campaign for Creative Technology's Aurvana line, by J Walter Thompson Shanghai, is running in Singapore's MRT.

Headphone ads suggest getting audio straight from the artist's mouth

Bluetooth headphones are increasingly popular, and meanwhile certain clueless souls continue to use the white earbuds that come with their phones. But creatures who care about audio fidelity aren't yet convinced by the former and know the only suitable place for the latter is the garbage.

This ad campaign, titled 'Plug in', intends to reach such discerning folks and get them to try Creative Technology's Aurvana 'cans'. Ad Nut can't speak for those headphones, but likes the simple visual concept here.

 

 

FYI, Ad Nut checked, and the pictures show models, not actual artists, in case you were wondering.

CREDITS

CCO: Norman Tan
ECD/ Art Director & Copywriter: Carlos Camacho
CD/Art Director: Supparat Thepparat
ACD: Selwyn Low, Justin Leung
Business Director: Matt Parry
Photography: Ale Burset 

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

2 hours ago

Trash media and trash tech

The Ad Contrarian describes the stink created by the combination of trash websites and adtech that's incapable of distinguishing between those sites and the good kind.

2 hours ago

People first for Tourism New Zealand, as it looks ...

To appeal to lockdown-ed tourists, a new campaign strikes all the right, soft notes.

2 hours ago

Twitter Next announces new APAC heads

Newly created leadership roles for Twitter’s brand strategy team.

2 hours ago

PHOTOS: Alibaba Cloud creates virtual showroom

The showroom was created as VR and web experiences, and is now being utilised by sales reps around the world.