Faaez Samadi
Mar 21, 2017

Havas Group acquires BD Australia

Shopper marketing agency becomes the latest addition to the Havas Village stable.

The BD Australia team with the Havas Village executive leadership
The BD Australia team with the Havas Village executive leadership

Havas Group today announced it has acquired shopper-marketing platform BD Australia.

BD Australia specialises in integrated retail and shopper marketing. It claims to have a strong focus on data analytics to help study shopper behaviour and behavioural economics to identify insights that aid decision-making.

The agency is led by managing director Simon Porter, who has 15 years’ experience in brand marketing. He has worked for clients including Sony, Vodafone, Microsoft, Adidas and Coca-Cola. Porter will report to Havas’ executive management team: Anthony Gregorio, James Wright and Mike Wilson.

Havas and BD have previously worked together, with BD helping Havas in its creative pitch wins for Bottlemart and SipnSave last year. The acquisition will strengthen Havas’ offering to e-commerce, FMCG and retail clients.

Porter said: “We’ve been looking for the right partner to elevate our offering in Australia for some time and have now found that natural fit in Havas, augmenting our existing skills with enhanced data, digital, media social, experiential and PR capabilities.”

Source:
Campaign Asia

Related Articles

Just Published

35 minutes ago

ID++: Is Amazon planning its own post-cookie solution?

A swiftly deleted job listing for a project called ‘ID++’ has sparked rumours that the online retail giant is developing its own alternative to Google’s cookies for advertisers.

5 hours ago

Publicis employee who lost her parents to opioids ...

Emily Deschamps shares her personal story with Campaign US to highlight the dangers of marketing in sensitive categories in hopes of inspiring change.

5 hours ago

Debunking TikTok’s ‘mystery virus’ trend spreading ...

TikTokers describe symptoms like sore throat and cough — but claim they’re testing negative for flu, Covid and RSV. Experts say speculation about a 'mystery virus' could be misleading.

6 hours ago

Want to reach women? Put your brand safety fears aside

To reach female consumers, marketers must take a hard look at what content they deem unsafe and what keywords, topics or products they avoid.