Havas China's Beijing office has won the traditional offline media assignment for one of the largest state-owned telecommunications brands in the market, China Telecom.
The scope of work involves media strategy, buying and performance evaluation for a period of two years. Specifically, the types of media platforms covered in this win are OOH, TV (excluding CCTV), radio and print.
“The telecommunications industry is one of the key drivers of our national infrastructure and connectivity," Karl Wu, CEO of Havas Group Greater China, said of the August win in a release. "Innovation plays a huge role in building a competitive advantage and we are committed to continuing the momentum in positioning China Telecom as a leading player in the industry."
The billings amount is understood to be approximately 40% to 45% of the RMB1.8 billion (US$263 million) China Telecom spent overall last year, according to industry sources
Havas asserted that its selection as China Telecom’s media agency was driven by its "strengths in client servicing, immense in-depth knowledge about various media platforms, a good combination of traditional media forms with innovative ideas, and competitive media prices".
Havas reportedly took over the account from GIMC-Hakuhodo. Campaign has reached out to the incumbent for confirmation.