Surekha Ragavan
May 8, 2019

Half of attendees not booking through room block: report

Why are conference attendees shying away from booking through conference organisers?

A new study by Kalibri Labs and Prism Advisory Group co-funded by Hilton, PCMA, and NYC Company found that about 51% of city-wide conference attendees were identified to be booking through the room block. The remaining 49% were booking accommodation through their own meeting organisers or booking alternate accommodations.

Of the 49%, it was found that 25% of attendees stayed in hotels designated as part of the room block, but did so on their...

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